Fisayo Okare
Creative Sector Analyst
Bio
Fisayo is a trained multimedia journalist. She was an analyst at Stears focusing on the Entertainment, Travel, Hospitality, Fashion, Retail and Real Estate sectors.
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22 DEC 2020What cashing out looks like in a normal December
A "Detty December" and the Covid-19 hamper.
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07 DEC 2020Apple Music et al: Dominating music streaming in Africa
A deep dive into the music streaming business.
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25 NOV 2020How international record labels make Nigerian artists “twice as tall”
Like Atlantic Records + Burnaboy, this article discusses how international record labels structure deals with Nigerian artists.
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16 NOV 2020TV news media in Nigeria: Underfunded and over-regulated
The government's influence on TV broadcasters
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04 NOV 2020Fisayo Longe’s Gaia: Making the dress of the summer
From source to store: The $200 dress that conquered summer
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02 NOV 2020DStv prices vs Nigerians: Unbundling the business of broadcast
A look into DStv and the business of bundling channels
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27 OCT 2020Landmarks in Nigeria: An untapped economy
Activating the significance of Nigeria’s monuments
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06 OCT 2020Using e-commerce to improve margins for informal retail shops
A deep-dive into TradeDepot’s business model to formalise Nigeria’s small retailers
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23 SEP 2020K-Drama then Nollywood: The roadmap for cultural export success
South Korea’s multi-billion-dollar road map for Nollywood
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21 SEP 2020How Covid-19 changed work-life in Nigeria
How work-life changed in Nigeria during the pandemic
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14 SEP 2020High hopes, higher standards: What it takes to export to foreign markets
The importance of adhering to safety standards
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07 SEP 2020From ruins to riches: Revamping Nigeria’s National Theatre
The historical and economic significance of Nigeria’s National Theatre
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18 AUG 2020Inside Nigeria’s airports and the struggle for profit
An in-depth investigation into how airports work
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12 AUG 2020Why Nigerian airlines keep failing
An in-depth analysis of the Nigerian airline business
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04 AUG 2020Protecting creatives from imitation: All laws but no cases
How Nigerian fashion designers can protect their inventions
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27 JUL 2020How Nollywood box office data is driving investment
The growth of cinemas has helped with film distribution & securing investment
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20 JUL 2020Why “low-cost housing” doesn't exist in Nigeria
An in-depth discussion on Nigeria's housing affordability crisis
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13 JUL 2020What it takes: Reviving handwoven fabrics in Nigeria
Handwoven fabric in Nigeria: Keeping the craft alive by broadening their global appeal
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29 JUN 2020E-commerce in Nigeria: The offline story of tricky logistics
A deep dive into the business model of Nigeria’s e-commerce industry
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22 JUN 2020From an idea to the big screen: The journey of producing a movie
How Imoh Umoren, Nigerian film producer, evolved his movie from an idea.
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10 JUN 2020Aba tailors and their dreams for an industrial hub
Aba tailors need a space with machinery and electricity to scale production
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01 JUN 2020Nigeria's actors guild and the quest for royalties
Why the Actors Guild of Nigeria might not secure royalties for actors soon
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21 MAY 2020Nigerian companies go online for survival
We discuss how the retail and hospitality sectors are using technology to survive the lockdown
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11 MAY 2020Nigeria’s housing crisis: Evaluating public and private intervention
We discuss monthly rent payment plans and the government's attempts to solve the housing deficit
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04 MAY 2020The history of film distribution in Nigeria
We discuss the main transformations in revenue making distribution channels in the Nigerian film industry
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27 APR 2020Netflix and the business of film in Nigeria
What does Netflix Naija mean for Nollywood movies and filmmakers?
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23 APR 2020Street hawking in Lagos: A new approach
The potential benefits of formalising street hawking
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22 APR 2020The business model for a successful hotel
How "out of room" revenues can help Nigerian hotels become more succesful